Beyond Trends: Using Color to Foster Community
Our experts discuss the impact of color application in workplaces and communities.
Our experts discuss the impact of color application in workplaces and communities.
Color was used in ancient civilizations before the power of color was truly understood. It was used to evoke emotions, aid in spiritual practices, and even as a medical intervention. Today, in brand development and marketing, we select specific colors to intentionally influence a customer's perception of the brand.