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Joey Ruiter helps businesses redefine and reintroduce their products to the design-savvy public who is always ready for something new. His process leads to products that are as useful as they are jaw-dropping—ranging from office furniture to sculpture, concept watercraft to household objects, even bicycles and birdhouses. Ruiter has been featured in a wide range of various media including Popular Science, Metropolis, GQ, Auto Blog, Discovery Channel and GeekWeek. When he’s not meeting with industry leaders or magazine interviewers, he’s probably at home in West Michigan doing what he loves best—making things.
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Joey Ruiter for Allsteel
