IDA Design is an industrial design and research firm, designing in the sweet spot between accessible and desirable. The firm’s principal, Mitch Bakker, has done many things throughout his career, all of which add to the culture of his firm. Mitch founded IDA Design after spending years sitting as head of product design for leading furniture manufacturers. Mitch understands the importance of putting the client goals on par with the designer’s vision and pushing the team toward results that realize both. For IDA Design, staying out front involves tracking trends in the workplace, understanding technology and implementing sustainability.