(MUSCATINE, IA – MARCH, 2012) – Allsteel Inc. has earned a 2012 GOOD DESIGN™ Award from the Chicago Athenaeum and the European Center for Architecture Art Design and Urban Studies. Allsteel was awarded honors in the furniture category for introduction of the Clarity chair.
In designing Clarity, Allsteel sought a collaborative partner known for premium design and thought leadership in BMW Group DesignworksUSA. The design team was inspired by the “Design of Reduction” philosophy, and the simplicity of the exposed structure itself. Rather than distract the user with unnecessary features and controls, the Clarity design team focused on refining a few essential elements to create a clean, intuitive and timeless solution.
Clarity offers comfort without adjustments, intuitive use, and works in many types of spaces. The low back and open arm design means that users can move freely from a traditional posture, to side sitting, to over-the shoulder conversations. This supports the spontaneity of collaboration in the workplace, as well as comfort during private, more concentrated work.
About GOOD DESIGN
Founded in 1950, the Chicago Anthenaeum’s GOOD DESIGN program is the world’s oldest and most renowned awards program recognizing designers and manufacturers who have advanced new and innovative product concepts and stretched the envelope beyond standard product and consumer design. For 2012, the Museum received a record number of entries representing the most important and critical mass of influential corporations worldwide in the design industry. A jury of well-known architects, designers and design authorities judged the entries. For more information, visit chi-athenaeum.org.