Washington, D.C. October 8, 2024 - Allsteel, a design-forward leader in commercial furnishings and architectural products, is excited to announce the opening of its new Design Lab at 1050 17th Street, in the heart of the busy Washington, D.C. market.
The Design Lab, set to open in late spring 2025, will be a center for the exploration of ideas where physical space and technology converge in a co-solutioning environment where Allsteel, dealers, the design community, and clients can solve meaningful workplace challenges.
"The Allsteel Design Lab is the product of a long and thoughtful project, bringing forth the evolution that our designers need, and challenging the dynamic flex of our industry. This space will offer designers, our dealer partners and our clients a curated, ‘phygital’ and interactive experience where we can collaborate, create and envision the future of workplace, together,” said Natalie Johansen Murray, VP, Brand Marketing, HNI Workplace Furnishings. “We are excited to, once again, think differently when it comes to bringing a space to life for the Allsteel brand.”
The 7,282-square-foot space, designed by Gensler, will serve as a “living lab” where technology is used to explore new ideas and help clients envision future spaces. Visitors will be able to interact with a mix of digital and physical workplace elements in an immersive way, enhancing their understanding and development of their project space.
“Developing this new space in the D.C. market, a key area of focus for Allsteel, will provide a fresh view of how our brand’s vision comes to life in a physical environment,” said Carla Galli, VP Sales, Allsteel. “The Allsteel Design Lab is planned to inspire our clients, build confidence in their decision-making process, while assuring them that they are collaborating with the right team and manufacturer.”
This beta exhibition enhances client ideation to execution, offering them the connection they need to feel confident in workplace solutioning. The Design Lab will provide tangible examples of the range and optionality of Allsteel’s extensive workplace portfolio.
“When we opened the Allsteel Experience Center in Chicago’s Fulton Market in 2023, we challenged the role and purpose of our brand, allowing us to create meaningful engagements with our customers alongside our dealer partners and the design community,” from Jason Hagedorn, President of Allsteel. “I am excited to see our brand continue its journey by investing in spaces that are relevant and evolving with our industry.”
About Allsteel
Since 1912, Allsteel, an HNI Company, has offered a world-class, comprehensive range of workplace products and solutions. We simplify the office planning process by helping our customers align their workplace strategy with their business strategy. The result is fit-to-business solutions that deliver meaningful change in a way that works for them today, as well as tomorrow. Allsteel has showrooms in Boston, Chicago, Los Angeles, New York, and San Francisco. For additional information, visit www.allsteeloffice.com or follow Allsteel on Facebook, LinkedIn, Instagram, Pinterest and YouTube.