Allsteel announces expansion and initiatives for 2022, and strengthens continued investment in solutions for the contract market.
Gaining momentum from a successful 2021, a year filled with new design partnerships, a redesigned and rebranded showroom in NYC and the introduction of innovative product solutions and enhanced designer tools, Allsteel kicks off 2022 with the exciting announcement of four new strategic dealer alignments, expansion in market service areas and the creation of a new destination experience-based showroom in Chicago’s Fulton Market. And that is just the beginning as Allsteel continues to invest in its valued members, customers and the design community.
“It’s an exciting time to be part of the Allsteel team. Our vision for the coming months and years is one of expansion, evolution and investment in our customers, our dealer partners and our members. As we continue to gain insights into the changing needs of the workplace, we become increasingly excited about the opportunities to share our knowledge and position ourselves as the go-to resource for the growing contract industry.”
Jason Hagedorn, President of Allsteel
With the recent addition of prominent furniture dealers including Environments (Portland, OR), RJE (Cincinnati, OH & Indianapolis, IN), Spaces, Inc. (Kansas City, MO), Workspace Elements (Salt Lake City, UT) and the expanded partnership of Dupler Office (Columbus, OH), Allsteel elevates its presence and accessibility to the contract market.
"Our new dealer relationships provide a great opportunity for us to enhance our capabilities and coverage in the Midwest, Northwest and Mountain West markets and to create even more business value for customers. With an increased investment in the growth of our strategic alignments, Allsteel is eager to embark on the next generation of serving current and future clients with the highest level of experience and knowledge of the challenges and solutions that are needed in the contract market."
Dave Nelson, Vice President of Dealer Development at Allsteel
In Q1, 2023, Allsteel will be relocating from their showroom space in the Merchandise Mart and moving into a new 24,000 sq. ft. showroom in Chicago’s Fulton Market district - one of the largest growing markets for Allsteel and the HNI family of brands. “This is a great opportunity to create a future-forward branded environment, focusing on designing an active floorspace and creating amenities that support a truly memorable client experience,” explains Adam Ames, Vice President of Product and Marketing. “With this move, we will transition from a display space to an interactive destination focused on community and inspiring creativity. We look forward to welcoming influencers in the design community, CRE industry, our customers, and our local Chicago ‘neighbors’ when the space is ready.”
In addition to these initiatives, Allsteel will be introducing “The Evolving Workplace,” a renewed strategic approach to solving challenges for workplace design and beyond. The brainchild of more than 15 Allsteel subject matter experts who collaborated to create the brand’s most comprehensive body of content, learnings, and tools to date. In March 2022, Allsteel will release a new framework to help clients navigate the complexity and growing dimensions of the workplace.
We are inspired by many of the topics that are on people’s minds these days: giving workers more autonomy and choice over when, where and how they work, and generally paying way more attention to workers as a whole. Our collective challenge, and Allsteel’s particular mission, is to do more than talk about them—we’re committed to sharing how we make them real so workers and organizations are able to grow and thrive.”
Jan Johnson, Vice President of Workplace Strategy at Allsteel
About Allsteel
Since 1912, Allsteel Inc. has offered a world-class, comprehensive range of workplace products and solutions. We simplify the office planning process by helping our customers align their workplace strategy with their business strategy. The result is fit-to-business solutions that deliver meaningful change in a way that works for them today, as well as tomorrow. Headquartered in Muscatine, IA, the company has showrooms in Boston, Chicago, Los Angeles, New York, San Francisco and Washington, D.C. For additional information, visit www.allsteeloffice.com or follow Allsteel on Facebook, Twitter, LinkedIn, Instagram, Pinterest and YouTube.
